Early career adults are skilled at finding news content that interests them. By exploring how this cohort engages with STEM news stories, this project highlights their specific entry points as well as ways media organizations can structure stories to reach new segments of this audience.
What if research on morality can shed light into why people choose the news they do?
What do this week’s student walkouts have to do with superhero films like Wonder Woman and Black Panther?
Broadcast organizations continually adapt their programs on various media platforms. And audience expectations of those platforms are constantly shifting. Looking through the lens of ‘participation’, we assess how people understand the affordances of different media platforms and home in on audience motivations for choosing particular stories.