Relaunching with Knology

With our research expanding and our staff growing, we moved the east coast team into a permanent office in the Financial District of Lower Manhattan. In 2019, NewKnowledge refined its mission, vision, and goals, and incorporated two new research areas to understand the structure of change: processes and systems. Marking a fresh direction for the organization, we became Knology and invested in a new way of publishing our work on our website. Alongside our books and journals, we began publishing short online briefs on our research. To connect the dots between information and action, this new strategy communicates our work in an accessible way with a focus on how people can put social science research to use.

West Coast Office & Publishing Series

In 2014, we opened our west coast office in Oceanside, California, and set up the operations systems that embedded our interdisciplinary, collaborative approach in day-to-day work. Two years later, we built our first publishing series with two initiatives: the ACM Trends report series with the Association of Children’s Museums and became the editorial office of Curator: The Museum Journal.

First Office & Dog

From humble beginnings around a kitchen table, the organization quickly rose to its goal of leading rigorous social science research in four areas: Media, Biosphere, Culture, and Wellness. We worked on large grants with the Educational Gaming Environments Group at TERC, NNOCCI with New England Aquarium, and Children’s National Medical Center. Within 18 months, we moved to an office near the Empire State Building and welcomed our first office dog, Steve.


In 2012, a group of cultural leaders were looking for applied research about big social issues and realized there was a need for an independent group doing this work and sharing information with the public. With necessity beckoning invention, these leaders set out to build a think tank to fill this gap and New Knowledge Organization Ltd. was born in New York City.

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