John Voiklis

Researcher

Cognitive Psychology, Social Psychology, Human Development, Data Science

John focuses on the underlying processes through which people create and engage with Knology’s research areas: Biosphere, Culture, Media, and Wellness. He is a cognitive and social psychologist who uses data science to understand the “social life” of human cognition. Specifically, he studies how people think about their social world that includes categories, stereotypes, attitudes -- and how they act in that social world through choices, behaviors, and relationships. He is especially interested in how people create and enforce social norms during social interaction. He has studied social interactions between friends and strangers, real and imagined people, people and institutions, and people and machines including robots and AI.

Expertise in
BehaviorsBiosphereCultureMedia
Photo of John Voiklis