John focuses on the underlying processes through which people create and nurture the Biosphere, Culture, Media, and Wellness, which are Knology’s research areas. He is a cognitive and social psychologist who uses data science to understand the “social life” of human cognition. Specifically, he studies how people think about their social world that includes categories, stereotypes, attitudes -- and how they act in that social world through choices, behaviors, and relationships. He is especially interested in how people create and enforce social norms during social interaction. He has studied social interactions between friends and strangers, real and imagined people, people and institutions, and people and machines including robots and AI.